Helfrich Collective is a Canadian lifestyle brand focused on comfort and advocacy. Brianne Helfrich began Helfrich Collective in 2021 as a means to combat her mental health struggles. After being rejected from medical school, isolated during the COVID lockdown, struggling with undiagnosed anxiety and disordered eating, she sought out a “passion project”. Brianne created a single hoodie in 2 colorways (the Trust In It Hoodie) which donated a percentage of proceeds to mental health, and physical hoodies to the WIN House - a local women’s shelter. That hoodie then grew to 10 collections, having branched into active wear and contemporary items.